Unique Looks for Unique Value
Changes and challenges facing our industry are familiar to jewelers large and small. Economic
hard times and political turbulence worldwide. Volatility in precious metals and diamond prices.
Internet buying and discount retail channels. Imitation gems… All contribute in varying ways to
increasing competition for scarce consumer dollars.
In this tough environment, creating a unique identity for your business can make the difference
between survival and failure. And an identity imbued with value can help turn surviving into
thriving.
The easiest and most cost-effective framework for defining a "value" identity is how you display
your jewelry. By fusing advanced technology with aesthetic vision, Ovadia has transformed
jewelry display into fine art that convincingly conveys value to your customers – and pays
practical dividends to your business. Here's how we do it.
Jewelry by its nature speaks to the emotions. Whether inspired by impulse or carefully
considered, buying jewelry is almost always an emotional decision.
Ovadia creates displays that enhance the beauty of your jewelry and its emotional appeal – but
doesn't compete with it. We strike the right balance by using:
- artful application of materials – choosing from a wide selection of luxurious finishes
- specialized display forms for every purpose
- display props engineered to catch the eye and hold attention. [Note: I'm thinking
here about angled ring clips, etc.]
We have mastered and expanded extrusion and molding technologies needed to create elegant
display forms that further enhance the beauty of the jewelry they showcase. [Talk more here
about specific molded forms and options? Maybe possibilities for LED lighting – Eclipse?]
Our forte is helping you create a look that will be uniquely yours. And the patented technologies
we apply to building your displays ensure that they cannot be easily copied. No need to worry
about cheap imitations sourced from Asia showing up down the street. With thoughtful planning
and help from Ovadia, your displays can indeed become part of an identity that guarantees loyal
customers and growing sales.
