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Jewelry Displays for Trade Shows

There is a series of 3 questions you must ask yourself prior to purchasing a display for a trade:

Question 1: How much jewelry do I want to bring to the show?

The truth of the matter is that a good stackable jewelry display tray should be used if you hope to bring enough jewelry, the more jewelry you bring means the more you can potentially sell. Find the right display to condense your inventory space.

Question 2: Will you be using a separate set of jewelry displays for back-stocked items?

While we have seen many effective trade show booths utilizing jewelry trays for traveling quite effectively front and center within their trade show booths to maximize the amount of merchandise shown, this form of presentation may not be the best idea if your jewelry is over $5000 per piece. If your jewelry is over $5000 per piece, we recommend to display jewelry of a high price point on display elements which romanticize the jewelry, to give the impression that the jewelry being showcased is a truly unique and special piece. In such cases, we recommend separating traveling displays from jewelry display set pieces and risers to better distinguish your line.

Question 3: What displays should I use to make my jewelry look better?

This question is by far the most difficult, but it is also the most important. If you can select the right color scheme for your trade show jewelry displays, for each individual piece of jewelry to make it "pop", your probability of increasing your sales will rise exponentially. Different cuts of diamonds, metals, and colored stones are enhanced by different shapes and colors; you can have 10 different colored displays, but if it attracts attention and really makes the jewelry look good, then it will sell your jewelry.

Ultimately, it is up to you to invest the time and effort to find the right colors and shapes for your trade show displays for jewelry. If you choose these displays correctly, it can be the greatest return on investment you could ever hope for.

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